Concept advertisements for Osborne Wood Products (OWP) were all designed in Canva. This move was to enable high-fidelity mockup generation on a company-wide account for easy viewing. This assignment was given to me near the end of my internship, alongside several magazines to provide inspiration. Those magazines, combined with my own research, helped me ideate and choose different design styles.

After a team discussion, we settled on three different sizes to experiment with for these new ads. Some sizes would have a variety of styles and concepts, while others were the same concept but with a few changes. The latter was to experiment with the tone of an image and to determine the feeling of each when colors or images were manipulated.